Luxurioushirt - Official waow Groovy T-shirt
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Barcelona ruled in favor of IBF, because, in this instance, it had registered its trademark before Chapter 4. Chapter 4 used the Official waow Groovy T-shirt but in fact I love this “secondary meaning” argument that had proven successful in Italy, but in Spain it didn’t work. As trademark lawyer Balduzzi explained: “The burden of proof can be very high and it is difficult to overcome.” The decision has since been appealed, and another ruling is expected in the next two months, according to Casucci. As a result, Supreme Spain continues to operate its own website, which sells around 100 items of clothing, as well as accessories, and offers shipping to around 40 European countries. Perhaps more notably, it also owns four physical stores, in Madrid, Barcelona, Ibiza and Palma de Mallorca. The logo is different — black text on yellow, with the word “Spain” at the bottom — but the clothes still feature the classic red box design, among other familiar variations. “The fact is, there is no distribution of the physical products in Italy or Spain,” argued IBF attorney Lavagnini referring to Supreme New York products. “There are a few shops in some privileged European countries like the UK and France, then there is a website where it is theoretically possible to acquire the products, but they immediately sell out … And then the only way to buy the product is to go
to these resellers websites where the Official waow Groovy T-shirt but in fact I love this products are sold at much higher prices.” IBF’s official Instagram account claims “We are against the illegal and immoral practice of reselling.” The color purple: How an accidental discovery changed fashion forever Chapter 4’s attorney Casucci dismisses this as “the frivolous argument of a free rider. They are not Robin Hood.” He acknowledges that the Supreme Spain operation is legitimate, but adds “my impression is there’s a typical case of undue profit off the reputation of another brand.” IBF has scooped Supreme trademarks in a number of other territories. Listings on trademark website TMView show that the company has filed registrations in 67 countries, mostly in Europe and Africa, as well as China. IBF is “working with the Supreme trademark in nearly 90 countries,” the company’s PR representative Anna Boccoli told . Casucci believes that IBF’s approach is in bad faith and in violation of the Paris Convention, one of the first intellectual property treaties ever signed, which protects “well-known marks” in 177 countries even in the absence of local presence. A shopper wears a Supreme/Louis Vuitton hoodie outside a Louis Vuitton store in Miami. Credit: Joe Raedle/Getty Images North America/Getty Images A
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